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...[U]nderstanding why most sociologists view community in terms of social networks of relationships helps to inform online community development because it serves to indicate why some communities survive and others do not...As the Internet accelerates the trend of people moving away from interacting in physical community spaces, it may also help to integrate society and to foster social trust and increase social capital by making it easier for people to stay in contact and build new relationships. --Jenny Preece |
Summersault's mission is "to build and sustain communities using the technologies of the Internet."
That's a significant undertaking for us -- we don't like that trend of "people moving away from interacting in physical community spaces." The nature of the Internet is such that there's a tendency towards isolation and independence, not forming the connections and interdependence that we think are essential to successful and happy living.
Even many website development firms will see projects and customers come and go without much personal connection.
At Summersault, we're firmly invested in the idea that a successful business is one that cultivates long-term relationships...within the local community, between our clients and colleagues, and within the industry and online world in which we work. We hope you'll enjoy learning more about our efforts to build a better world by facilitating these relationships and building communities.
